LOS ANGELES (Sept. 14, 2017) – Kids may be the ones wearing the crown on their birthdays, but Netflix knows that it’s parents who are the real heroes on the big day. While many parents admit to feeling social-media fueled pressure to give their kids a huge party (44%), most wish they didn’t have to go Pinterest-crazy to give their kids a good time (69%). Well, happy birthday to you, mom and dad. Today, for the first time ever, Netflix released 15 Birthdays On-Demand, where characters from LEGO Ninjago, Luna Petunia, Beat Bugs and more help make birthday celebrations a piece of cake.
With this new hack, parents can simply press play and kids’ favorite characters will sing them a special birthday greeting – made just for them (or so they’ll think). Netflix is taking the celebrations to the next level – no cake baking all-nighter required – by letting kids celebrate with Trollhunters or Pokėmon, anytime, anywhere. Launching in the world’s most common birth month of September (just nine months after the holidays, wink wink), Netflix Birthdays On-Demand gives parents an easier way to make their kids birthdays special.
If you’ve been sweating party planning, you’re not alone. Two-thirds of parents (67%) globally agree that birthday planning is stressful. But how the celebrations unfold varies by region:
- C’est La Vie. If only we could be more like French parents: 46% say birthday planning isn’t stressful, while parents in Peru and the Philippines feel most stressed about kids’ birthdays (77%).
- How many likes did I get? Parents in Turkey (56%) and India (52%) feel the most social media heat around their kids’ birthday parties.
- Characters rule. Mexican kids are all about character-themed birthdays: 91% of parents in Mexico have hosted a character-themed party for their child.
- Trying to save a buck. Parents are more interested in saving money than time when it comes to party planning (54% vs. 42%). Italian parents are most interested in birthday money-saving measures (72%).
- Brazilian big spenders. Brazilian parents go all out for birthdays, racking up an average bill of $620 (vs. a global average of $250).
Just searching “birthday songs” on Netflix will unlock a special performance from kids’ favorite characters, including DreamWorks All Hail King Julien, Barbie, Beat Bugs, DreamWorks Dinotrux, Las Leyendas, LEGO Friends, LEGO Ninjago, Luna Petunia, Miraculous: Tales of Ladybug* and Cat Noir, My Little Pony: Friendship Is Magic, Pokemon, Project Mc2, Skylanders Academy, DreamWorks Trollhunters and Word Party.
The survey was conducted by SurveyMonkey from June 26th-July 10th, 2017 and based on 14,582 responses. The sample was representative of an adult online population who have a child 8 years or younger in the household in The United States, UK, Philippines, Singapore, India, South Korea, Mexico, Brazil, Argentina, Colombia, Chile, Peru, Turkey, France, Germany, and Italy. The sample was not weighted or balanced. Within individual countries, the margin of error is +/-3% at the 95% confidence interval in all countries except Singapore (+/-5%), South Korea (+/-4%), and Argentina (+/-4%).
Netflix is the world’s leading internet entertainment service with 104 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
*Not all titles are available globally. Please check Netflix.com/Birthdays to see what’s available in your region.